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Gender sterotyping of kids toys

Thursday, 24 November 2016  |  Mummy and Little Me

With Christmas fast approaching I've been browsing my local toy shops for ideas for Sophia and the one thing that really jumps out at me in these stores is the huge gender stereotyping going on, it really makes me sad. The girls and boys toys are all separate and everything for girls seems to be pink and most of the boys toys are construction related or dinosaurs. I don't understand why toys are limited to gender, if I took Sophia into a toy shop and told her to pick one she would probably pick out a dinosaur toy which is no problem she can have that. I understand that parents of boys can be put off buying a pink toy because the colour shouts out that it's for girls only. It really bugs me how pink all the toys aimed at girls are especially dolls and prams - why can't these be a gender neutral colour aren't boys going to grow up to be men and therefore parents too?.

At baby groups lots of boys play with dolls and prams but I understand that the parent feels uncomfortable buying one of these in fear of being judged.. Toys such as vet clinics are all pink and aimed at girls, can't boys aspire to be vets too?. It's also sad the number of girls toys aimed at beauty and appearance, I feel that it is setting a bad standard. I know that I don't have to buy these toys if I don't like them, I just don't understand why our world has such set gender roles. Everyone is born with the same innocent mind so why can't everything be available to each gender why does the world say girls have to grow up to be pretty and boys have to be strong and a whizz with tools. I am fully backing the 'Let Toys Be Toys' campaign which wants to see more gender neutral toys available.

I know Russell Brand has recently had his first child and caused some controversy by saying that he is going to raise his daughter gender neutral. He has also published some videos on YouTube about this matter and about gender stereotyping in the world and it's very interesting. It got me and my husband talking about it and we wouldn't limit Sophia, if she wants a construction truck aimed at boys then she can have one, if she prefers a pink doll then that's fine too. The same will happen if we have a boy. I also don't limit clothing to just the 'girls' section I always look in the 'boys' section too, Next have some gorgeous nautical clothing that looks just as good on a girl. A few more brands are bringing out gender neutral clothing which I think is a great idea. I still love to dress Sophia in pink frilly dresses but I don't want her to be limited. If she wants a t-shirt with a rocket on it then that's fine too.

What do you think about gender stereotyping? Jodie x