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A wonderful guest post from the Director of one of our favourite brands Aden and Anais

Friday, 23 August 2013  |  Admin

When I left Australia and moved to America with my future husband back in 1997, I could never had imagined life would take me on the path that it did. It all began back in 2003 when I wanted to swaddle my newborn daughter, Anais, using the traditional muslin swaddling wraps so commonly found in Australia. I was shocked that in a country with as much choice as America, I could not find muslin anything anywhere! And so aden + anais was born…

Today, the business has evolved from our original muslin swaddles to a range of muslin sleeping bags, bibs, burp cloths, a skin care range, and even an electronic sleep system. We are now stocked in over 35 countries around the globe. Our swaddles have become a must-have item on any new parents list and perhaps the thing that makes me the happiest is that I have been able to spread the word on the benefits of swaddling. It is great to see a traditional technique coming back to life in the way it has. I’m very passionate about the benefits of swaddling with muslin, so much so, that in 2009 I wrote a book called swaddle love, based on my research with experts, and my own experience as a mother, to help provide a practical guide to swaddling and a perfect introduction for new parents.

I feel like we have only just scratched the surface with all things aden + anais and remain excited by how much we still have to offer. With everything we create, our goal at aden + anais is to offer products that are best for baby and help simplify the lives of their parents. I like to create beautiful stylish products that parents "really need". Products that are practical and useful on a daily basis rather than something that is just a nice to have. If we continue to do this, the sky’s the limit for aden + anais.